Our Investment Philosophy

These are our guiding principles when we create an investment strategy for you. They
apply equally to investments, savings and pensions.

Investment decisions must be guided by a plan.

  • We believe that risk and return are related.
  • We believe that markets work and that long-term participation in their growth is key to success.
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Diversification helps reduce risk and can broaden your investment universe

  • Equities will continue to our perform other asset classes over the long-term.
  • Market volatility must be embraced rather than feared. Markets cannot be timed.
  • You never know which market segments will outperform from year to year.
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We seek to maximise our clients purchasing power over their lifetime.

  • The power of compounding returns is the 8th wonder of the world.
  • We believe that investor behaviour has a significant impact on long term results. It is important to separate emotions from investment. Reacting to market movement can be bad for your wealth.
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City Life Galway

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